Almost two years in the making, the “Tester Experience” plays a key role in the Glossier Flagship journey. Blending art and commerce, the concept is a shop-able installation telling stories and providing a delightful and intuitive experience for the customer. The surfaces of the tables and pedestals are an evolution of the Glossier wave product display. The edge-to-edge wave facilitates a fun and frictionless product interaction and has been expanded across all retail pop-ups.
The evolved Wet Bar experience gives the customer a unique content moment. The vanity shelving features individually plaster casted product clusters that appear to glow.
A kit of parts was designed and created to act as a traveling pop-up display collection. This collection is flexible and modular in nature while maintaining the ethos of the Glossier brand. The signature wave design was evolved to span edge-to-edge, and the tray and signage concept stays consistent with the Glossier Flagship. The simple mirror design while staying consistent was modified to be easily deconstructed and reconstructed at each pop-up.
These pop-up displays debuted in the first 2019 pop-up and will continue through the year.
Glossier Penthouse Showroom: Inspired by the evolving nature of a gallery space, we created an engaging presentation language in while capturing the brand tenets of community and accessibility, giving this digital-first beauty brand the foundation for growth and exploration.
Designs carried through all pop-up stores from 2017 - 2018.